4 Applications That Are Improving the Retail Business
2 min read
On each passing day, technology is progressing and leaving various impacts on the diverse business sectors. The retail business field is no exception to it. The retailers are showing their great interests to embrace enhanced tools like VR (Virtual Reality) and AR (Augmented Reality) so that they can devise engaging and amazing experiences that would take the level of interaction between the retailer and the consumer to a whole new level. Here is a list of a few applications that are transforming the shape of the entire retail industry and helping the business to grow.
Virtual Reality (VR)
Virtual Reality would offer the latest way of envisioning products, creating quality content along with engaging the products with popular brands.
#1 Alibaba Buy+
This app would give a riveting shopping experience. You can get this immersive experience through a device by Google Cardboard. The virtual shopping mall launched by Alibaba offers the customers the feel of buying products from real-life stores such as Macy’s, Target or Costco. The users simply need to stare at the products of their choice and they can interact with the products. Customers can ask for virtual models, who would showcase the accessories and apparel.
#2 Retale
This mobile application is location-based. The customers can do their necessary shopping on local offers but through the world of 3D VR. The users can not only check out the VR showrooms but can check out the weekly deals as well. If they like any particular product, they can add it to the shopping list. Interacting with the products becomes smoother through product links, clippable coupons along with an impressive video. If the users like any particular product, they can get the navigation information to reach to the nearby store, where the product is available.
Artificial Intelligence (AR)
In today’s tech-savvy era, AR is becoming almost a must-have part of the online shopping experience. According to a recently made survey, more than 71% of the US millennials believe that this AI would precisely anticipate what type of product they want.