Custom labels are a great way to add personality and flair to products and packaging. Whether you’re labeling food, drinks, cosmetics or anything else – custom labels can give your product the extra edge it needs to stand out from the competition.
However, some common mistakes made in designing custom labels could cost you time and money if not avoided. From font selection to size, color, and more – this article will discuss the six most common custom label mistakes so that you can create an influential product label with ease!
Opting For Stickers Over Labels
Wait, what is the difference between stickers and labels? And why is one better than the other? When applied, stickers and labels look identical. But knowing the difference can save you valuable time if you want to brand your products. Stickers are individually cut, while labels are printed onto sheets or rolls. Sheet labels are 65% faster to apply than individual stickers – that’s a lot of time you can spend growing your business instead.
Choosing the Wrong Size Label for Your Product
Choosing the wrong size for your product label can be a costly mistake. Not only can it fail to make the desired visual impact, but you may also find that the text and graphics become illegible or too hard to read when printed on a smaller label. If the label size is manageable, you may save materials that could have been used for other projects. The best way to avoid this mistake is to measure your product accurately and determine the size of the label that will be most suitable before you get started with the design process.
Not Taking Enough Time to Design the Label
Designing a custom label requires more than just picking a font and color – an entire creative process is involved. Planning and designing a label that will appeal to your customers is key, as this can help you create a recognizable brand identity. Consider the overall look and feel of your product or packaging, then work with a professional designer to incorporate text and graphics that will make your labels unique from others on the market.
Failing to Make the Text Legible
When designing a custom label, legibility is key. Customers may need help with reading if the font or text size is too small. Use bold fonts or colors and plenty of white space to make your product stand out without sacrificing readability. Also, double-check for typos or other errors, as this can make your product look unprofessional.
Using Low-Quality Materials
The quality of your label material matter because they represent your brand. Avoiding low-quality materials and opting for professional-grade products will help ensure that the label endures wear and tear over time – keeping your product looking great for longer. Additionally, using high-quality materials can help you print more vibrant and sharper colors – making your product look even better!
Not Conducting a Quality Control Check
Before sending off your label design for printing, double-check the design for any errors. Ensure all text and graphics are readable, correctly placed, and printed on the right size label. Also, be sure to check for any typos or grammar mistakes. Conducting a quality control check at the end of the design process will help you avoid costly reprinting costs and customer dissatisfaction.
By avoiding these six most common custom label mistakes, you can ensure that your product stands out from the competition and makes a lasting impression on your customers. With the right label design and quality materials, you’ll be well on your way to creating a memorable product that will keep customers coming back for more!