Video marketing has never been more prominent. Brands may post videos on social media platforms about whatever they choose. Video content can be a great tool for all businesses, from product demo films to behind-the-scenes footage and client testimonials.
However, video marketing is about more than just catching the attention of current consumers. It can even persuade unwitting users to become clients. With a little forethought, your company can create a video marketing strategy that generates sales in no time.
Utilizing Video Marketing In Different Phases Of Your Funnel
Learn more about how you can utilize various videos in various stages in your marketing funnel
What Is A Video Marketing Funnel?
Video marketing funnels lead your core demographic through the whole purchasing journey. The purpose of such video marketing funnels is to capture your audience’s interest, persuade them into legitimate clients, and retain purchasers. This can be done easily with a professional, high-budget team, or you could do it in-house with a free online video editor to reduce costs.
Why Is Video Marketing Crucial In Sales Funnels?
It’s no wonder that viewing a commercial film is the most popular learning method. When it comes to learning about a good or service, most consumers would rather watch a video than go through a bunch of text. Video may be used to persuade and motivate prospective customers to proceed through the sales funnel more quickly.
The Many Stages Of Your Brand’s Marketing Funnel
Video marketing is a powerful tool used in any marketing strategy phase. Let us go through the different stages of a marketing funnel.
1. Potential Clients That Aren’t Familiar With Your Brand
Potential customers that haven’t been exposed to your company will be placed at the top of your funnel. When producing video marketing strategies for new potential clients, focus on trying to illustrate who you are and what your company can do for them. Using interesting and branded imagery, you’ll be able to capture your audience’s attention in the first 5 seconds of your video.
Showcase customers who are utilizing your product and having their problems answered pleasantly and upliftingly. If there is a human connection in your video, users are more likely to relate to it.
Note that your goal at this point is to create your brand and gain visibility to potential clients.
As a result, you should just not consider selling. You should use your time and resources to build a position on communities and social media platforms where your prospects are inclined to spend a significant amount of time searching for information.
2. Potential Clients That Know Of Your Brand
People who know of your company but still haven’t made a judgment or bought are in the next level of brand awareness.
It’s wise to note that the goal here is to establish yourself as a reliable source of information while remaining unobtrusive:
- Include facts and information from a variety of sources.
- Allow your prospects to decide based on the data presented and the benefits and drawbacks of each choice.
This stage should be treated similarly to the uninformed stage. Inform your audience who you are and what you can offer, but include more information. Respond to questions you believe viewers might have, and use existing customers as examples. For this level of the marketing funnel, reviews and brief explainer videos perform well.
3. Customers Who Are Thinking About Buying Your Product
You may discover potential clients that are already engaged and intrigued by your brand farther down the awareness funnel.
Emotions have a significant impact on decision-making. The higher the level of credibility, the better the possibility of a sale.
This video marketing phase is a fantastic way to show your existing followers and consumers how much you value them. Also included are a few more pointers on how to utilize your good or service efficiently. It is substantially less expensive and easier to retain recurring clients than find new ones. As a result, these movies should constantly inspire clients to stay with your company in the long run.
For this video marketing phase, personalized client retention films are ideal. Using the correct tools, you may personalize your films with your clients’ names, statistics about their experience with you, sales, and what they appreciate about the company. Send these films via social media or mail on a specified day or client’s anniversary. It might pique their curiosity in making future purchases.
4. Loyal Customers
Clients may begin to exhibit almost no interest in your offerings at times. So, how do you deal with this problem while maintaining engagement?
By focusing on them and demonstrating how your service can benefit them.
To do so, you should continue to provide value to the connection by delivering instructional material, offering unique bargains for new releases, and demonstrating how your firm is a good match for their life.
It’s simple to interact with your consumers through videos.
5. Supporters Of Your Business
Customers aren’t the only ones that support your brand. Instead, they are loyal clients who are prepared to post great reviews and comments on social media. Your customers are the ones who promote your business to their friends and family. These are consumers who are deserving of direct interaction.
This step of the funnel is ideal for personalized client retention and feedback videos. With videos, supporters may assist in bringing in new clients, especially if an incentive is available. Loyal customers may create review-style videos, which they can send through email or social media.
Now is the best moment to start building your video marketing funnel. Video content is only continuing to develop in popularity, and you can’t afford to let your brand be overshadowed by rivals that employ excellent video marketing.
While investing in the video may sound daunting, all it takes is a little forethought and ingenuity. Note that video is just like any other type of content in the marketing funnel as you build it. It must be purposefully created and monitored using appropriate metrics.