Welcome to the world of mobile marketing! As you can see it is a very big world complete with all kinds of techniques, applications, and more. The fact that mobile marketing can be an important business move can make it seem a bit impossible to find what will work for you. The tips below can help.
You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up email on the go.
Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.
Push messaging through mobile marketing efforts like SMS messages can be incredibly powerful. Consider pushing discount codes or coupons to customers who have opted in order to receive updates from your business. This increases the value of your mobile marketing and increases the likelihood customers will find value in all the information you provide.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.
Link to interesting websites. One of the fun things you can do to improve relations with your customers is to link them to sites you believe that they will enjoy. These can include blog posts, social networking sites, sweepstakes, or anything else you choose. Just make sure not to overdo it by spamming them.
Let customers give you feedback. Some mobile marketers have outgoing only messaging, meaning that a customer cannot text them back without going through a lot of hassle. Let your customers talk back to you to improve the focus of your plan, and know if you may need to do something differently.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. Customers can then use their smart phones to reach your website and find coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on.
In the world of mobile marketing, there are many techniques that you have at your disposal to promote your business. The world of mobile marketing has a little something for everyone, but what works for one business may not for another. Hopefully, these tips have given you a starting point for your own plan.